The Lab Report
Gain insights, learn strategies, and enjoy candid stories from Marco Pescara, CEO of The Zest Lab
The Lab Report
How to Analyze Media Mix for Real Growth
Learn how to analyze media mix across paid, owned, earned, and experiential channels so each dollar drives stronger demand, traffic, and sales with clarity.
How to Analyze Media Mix for Real Growth
Learn how to analyze media mix across paid, owned, earned, and experiential channels so each dollar drives stronger demand, traffic, and sales with clarity.
How to Promote Store Openings That Drive Traffic
Learn how to promote store openings with local buzz, paid media, live experiences, and follow-up that turn opening-day crowds into repeat customers fast.
How to Promote Store Openings That Drive Traffic
Learn how to promote store openings with local buzz, paid media, live experiences, and follow-up that turn opening-day crowds into repeat customers fast.
12 Brand Experience Examples That Drive Action
See brand experience examples that turn real-world attention into store traffic, customer data, loyalty, and sales - without wasting the budget fast now.
12 Brand Experience Examples That Drive Action
See brand experience examples that turn real-world attention into store traffic, customer data, loyalty, and sales - without wasting the budget fast now.
Top Live Campaign Metrics That Prove What Worked
Track the top live campaign metrics that connect event energy to store traffic, qualified leads, sales, and smarter activation decisions for the next run.
Top Live Campaign Metrics That Prove What Worked
Track the top live campaign metrics that connect event energy to store traffic, qualified leads, sales, and smarter activation decisions for the next run.
What Is Full Funnel Marketing and Why It Works
What is full funnel marketing? Learn how connected experiences, media, and measurement move people from awareness to purchase and loyalty at scale today.
What Is Full Funnel Marketing and Why It Works
What is full funnel marketing? Learn how connected experiences, media, and measurement move people from awareness to purchase and loyalty at scale today.
10 Beverage Sampling Campaign Ideas That Sell
Beverage sampling campaign ideas that turn a quick taste into store traffic, useful consumer insight, and measurable sales without wasting spend in market.
10 Beverage Sampling Campaign Ideas That Sell
Beverage sampling campaign ideas that turn a quick taste into store traffic, useful consumer insight, and measurable sales without wasting spend in market.
